The global e-commerce market is expected to grow to about $1.4 trillion by 2021 (Euromonitor, 2021). Chinese

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The global e-commerce market is expected to grow to about $1.4 trillion by 2021 (Euromonitor, 2021). Chinese e-commerce giant Alibaba is challenging Amazon by promising fast deliveries from China to anywhere in the world. The video shows how Alibaba's largest automated warehouse uses robots and a vast logistics network to expand globally (Wall Street Journal, 2021).

The video is available at: https://www.wsj.com/video/series/in-depth-features/alibaba-challenges-amazonwith-a-promise-fast-global-shipping/626A320A-56AB-4776-AD4C-014FF9A7D86F [Accessed on 19 August 2021].

3.1 Based on the video, discuss the TWO (2) strategy options underpinning Alibaba's e-commerce operations and elaborate on how Alibaba competes for global e-commerce dominance.

Posted Date: May 18, 2024 08:00 AM

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The global e-commerce market is expected to grow to about $1.4 trillion by 2021 (Euromonitor, 2021). Chinese

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