The goal of finding ways to make network effects work in a company’s favor and against competitors can be achieved by:

a. making sure consumers remain hesitant to bear switching costs.

b. leveraging the positive feedback loop.

c. taking the time to build a quality installed base for its standard after several tests and redesigns.

d. focusing on a slow role out and moderating consumer demand.

e. relying on other industry members to establish a technological standard or format such that it becomes as quickly as possible as the industry standard.

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