The Gotham City News is moving to a paywall subscription service rather than a free news...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
The Gotham City News is moving to a paywall subscription service rather than a free news website with unlimited access. If subscribers would like to access more than ten articles per month, they will need to pay a monthly subscription fee of $21. However, if they are also weekly subscribers of the print edition of the newspaper, they receive a 60% discount on the on-line subscription rate. The monthly rate for the print edition of the newspaper is $28. Based on market research, the Times believes that 24% of the households that order the print edition will also order the website subscription. While there are basically no variable costs to the website version, the print edition does cost $21 per month to print and deliver to households. Market research indicates that the average length a current print edition subscriber will continue subscribing is only 16 months if they choose to also purchase the on-line subscription. Under these assumptions, what is the expected 3 year CLV for a print edition subscriber who chooses to also subscribe to the digital version? (Note: presume they continue for all 3 years with the on-line version). The Gotham City News is moving to a paywall subscription service rather than a free news website with unlimited access. If subscribers would like to access more than ten articles per month, they will need to pay a monthly subscription fee of $21. However, if they are also weekly subscribers of the print edition of the newspaper, they receive a 60% discount on the on-line subscription rate. The monthly rate for the print edition of the newspaper is $28. Based on market research, the Times believes that 24% of the households that order the print edition will also order the website subscription. While there are basically no variable costs to the website version, the print edition does cost $21 per month to print and deliver to households. Market research indicates that the average length a current print edition subscriber will continue subscribing is only 16 months if they choose to also purchase the on-line subscription. Under these assumptions, what is the expected 3 year CLV for a print edition subscriber who chooses to also subscribe to the digital version? (Note: presume they continue for all 3 years with the on-line version).
Expert Answer:
Answer rating: 100% (QA)
It seems like youve provided information about the Gotham City News transitioning to a paywall subsc... View the full answer
Related Book For
Posted Date:
Students also viewed these accounting questions
-
The Gotham City News is moving to a paywall subscription service rather than a free news website with unlimited access. If subscribers would like to access more than 10 articles per month, they will...
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Managing Scope Changes Case Study Scope changes on a project can occur regardless of how well the project is planned or executed. Scope changes can be the result of something that was omitted during...
-
The degree of operating leverage for Dousmann Corp. and PCB Co. are 1.4 and 5.6, respectively. Both have net incomes of $50,000. Determine their respective contribution margin s.
-
In a government report in 2012,1 it was estimated that Air Force One costs the taxpayers $ 179,750 per hour. Air Force One is a custom- built Boeing 747 for the presidents use while in office. (There...
-
Groups usually progress through these four stages as they develop: _____, ______, ______, and ______.
-
For the tapered beam considered in Problem 12.3 (Fig. 12.15), find the stress induced in the beam using a one-element idealization. Data From Problem 12.3:- The tapered cantilever beam shown in Fig....
-
As the in-charge senior auditor on the audit engagement for JA Tire Manufacturing for the year ended December 31, 2019, you are responsible for performing risk assessment procedures related to the...
-
Discuss with suitable examples why activity-based costing (ABC) is better than the traditional costing system. Provide a suitable numerical example of ABC in the manufacturing sector and show all the...
-
James wanted to repair his old house and so he reached out to a renovator named Apex Homes Inc ("Apex"). The details of the repair work to be done were provided by James to Apex and Apex signed an...
-
In 2010,Chesley Inc. acquired Corrigan Ltd. in a hostile takeover. However, the expected synergies never materialized. In 2013, Chesley decided to write-off $45 million of Goodwill on the financial...
-
Isaac Newton was the first to recognize that gravity is a universal force that governs all objects.
-
If demand for a countrys export goods rises, other things being equal, will both the commodity terms of trade and the income terms of trade improve? Explain.
-
Susan lives in a society in which men control the economic, cultural, and political structures. In this society, men consider themselves superior to women solely based on being born male. They are...
-
How you would go about calculating the IMPULSE and FORCE: on the car; and on the crash test dummy (driver). Then explain briefly how you would determine if the car was doing its job of keeping the...
-
The Polaris Company uses a job-order costing system. The following transactions occurred in October: a. Raw materials purchased on account, $209,000. b. Raw materials used in production, $188,000...
-
You hold a diversified portfolio consisting of a $10,000 investment in each of 10 different common stocks. The portfolio beta is equal to 2. You have decided to sell one of your stocks, a lead mining...
-
How can a promoter avoid personal liability for pre-incorporation contracts?
-
Bill Barriers, CEO of MightySoft software, is contemplating a new marketing strategy: bundling their best-selling wordprocessor and their spreadsheet together and selling the pair of software...
-
Ms. Q. Moto loves to ring the church bells for up to 10 hours a day. Where m is expenditure on other goods, and x is hours of bell ringing, her utility is u(m, x) = m + 3x for x 10. If x > 10, she...
-
Consider the figure below, which shows the budget constraint and the indifference curves of good King Zog. Zog is in equilibrium with an income of $300, facing prices pX = $4 and pY = $10. (a) How...
-
What is the total amount of slack in all critical path activities?
-
PERT assumes that individual task times can be modeled with what type of prob- ability distribution?
-
Would a project with 100 tasks always be more challenging to manage than a differ- ent project with only 20 tasks? Why or why not?
Study smarter with the SolutionInn App