Question: The graph below shows the quality / cost combination and corresponding market share of different brands in the U . S . truck market. -

The graph below shows the quality/cost combination and corresponding market share of different brands in the U.S. truck market.
-it seems that, to some extent, Paccar has both cost advantage and benefit advantage. According to Michael Porters Theory of Competitive Advantage, a firm that pursues two advantages at the same time will become stuck in the middle. How can a firm do well in both dimensions?
The graph below shows the quality/cost combination and corresponding market share

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