Question: The gravity model is a very simplistic approach to a geographic - based facility location decision. What are the drawbacks or limitations to this model?

The gravity model is a very simplistic approach to a geographic-based facility location decision.
What are the drawbacks or limitations to this model?
What additional information might be useful when making a model such as this?
How could this model be used in conjunction with other criteria (or models or tools) to make a location decision?
 The gravity model is a very simplistic approach to a geographic-based

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