Question: The greater the discrepancy between a consumer's needy state and the desired state, the greater the Multiple Choice consumer's need recognition will be . effort
The greater the discrepancy between a consumer's needy state and the desired state, the greater the
Multiple Choice
consumer's need recognition will be
effort consumers will invest in searching for alternatives.
size of the universal set will be
time required to satisfy the need.
breadth of the external information search.
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