Question: The Hain Celestial Group, which includes premium brands like Celestial Seasonings, Ell's, and BluePrint, offers organic and natural foods exclusively. Which of the five business-level

The Hain Celestial Group, which includes premium brands like Celestial Seasonings, Ell's, and BluePrint, offers organic and natural foods exclusively. Which of the five business-level strategies has the firm decided to pursue?

a. Cost leadership

b. Differentiation

c. Focused differentiation

d. Integrated cost leadership/differentiation

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