The highly dynamic market environment is not only a challenge but also an opportunity for enterprises. Describe
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The highly dynamic market environment is not only a challenge but also an opportunity for enterprises. Describe the challenges faced by the fast-growing enterprise in the internet industry GRAB during this pandemic Covid-19.
How does GRAB cope with these environmental changes and turn them into opportunities?
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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