The Holistic Marketing Concept is driving organisations'approaches to marketing in the twenty-first century. The concept recognises the
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The Holistic Marketing Concept is driving organisations'approaches to marketing in the twenty-first century. The concept recognises the scope and complexities of marketing activities and acknowledges that a broad integrated perspective is necessary.
With regards to the above information appraise the necessity of organisations adopting a holistic marketing concept and the role of internal and integrated marketing initiatives in achieving a holistic marketing campaign in order to remain competitive.
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ISBN: 9780073526706
12th Edition
Authors: Ray H. Garrison, Eric W. Noreen, Peter C. Brewer
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