The idea is to adapt its products and restaurants in Europe to local habits and customs. Hence, McDonald's has established development teams to create local dishes and to work on a more European restaurant design. These international projects are targeted at increasing the attractiveness and acceptance of the brand with European customers. New soups and coffee specialties have been launched. Chairs in a classical Danish design have been introduced. Other projects like the alliance with a Germany-based organic soft drink producer have been initiated. 

What business goals/strategy has been adopted by McDonald's?

Try to identify the link between its strategy and projects.

Who are the main project stakeholders or stakeholder groups?

 

Review the listed Project Selection Criteria by CARE - a major international humanitarian agency delivering emergency relief and long-term international development projects helping people in need all over the world. Describe options that organizations, such as CARE, have for selecting projects that align with their mission or strategy. Once selected, what are the most important tasks to be accomplished in the initiating phase of a global project?

Project Selection Criteria & Programme Strategy

Nature of the project

Promoting the self-reliance of disadvantaged people

Helping people in need

Supporting groups and communities

Ensuring long-term project funding

Main focus

Education and training

Social infrastructure

Emergency relief

Project management by the organization

Active project management

Lead sponsor

Project management by local partner organization

Reliable and competent local partner

Detailed and transparent project documentation

Effective and efficient project implementation

Assessment of possible risks

Acceptable political risks

Manageable economic risks

Reliable overall framework

You can find more information about CARE at the following link:

https://www.care-international.org/what-we-do/how-we-work

Answer rating: 100% (QA)

Business GoalsStrategy Adopted by McDonalds McDonalds has adopted a strategy of localization to adapt its products and restaurants in Europe to local habits and customs The business goal is to increas... View the full answer