THE IMPACT OF ADVERTISEMENT AND SALES PROMOTION ON SALES VOLUME ON NIKE . 1) Provides an overview
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THE IMPACT OF ADVERTISEMENT AND SALES PROMOTION ON SALES VOLUME ON NIKE .
1) Provides an overview of the different types of research purposes that guide choices in research design and the choices of research methods
2) Selecting appropriate methods
3) Selecting appropriate sample
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ISBN: 978-1337614689
9th edition
Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
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