The importance of having a vision statement A vision statement is key to business strategy. Why? Because it provides an "original concept." It plays an outsized role in defining a company's culture. It can help ensure strategic planning is on-brand, from the ground up. A good vision statement can also attract talent. And the right kind of talent. Those professionals who share the same values as the company. In a more abstract way, it can help encourage better everyday life at work. And encourage employee motivation. That is, of course, if you truly follow through on your stated goals. If you aren't practicing what you preach, you will face a backlash. It's counterproductive to write a vision statement you aren't interested in fulflling. You need to be the company you say you're going to be. You need to execute on what you say you'll execute on. Otherwise the exercise is pointless. You will notice the reading provides Tesla's Vision statement. However, that's actually the company's mission statement. Yes- Mission and Vision statements are two different things, Read to hece to understand the difference between vision statements and mission statements, and to see an analysis of Tesla's B Select a company that you admire or that interests you (do not select one from the reading). Consider the vision statement. Pay attention to the specific words selected. What is good about the statement? How does the statement reflect the company's identity and the possible future for the company? Does it fall victims to any of the "Reasens Why Visions Fail" in textbook Exhibit 12.2? What is it missing? How could it be improved? Feel free to suggest what it should be/say instead. (Be sure to include the company name and vision statement in your post)