The incremental contribution (in GHe' 000 ) associated with each strategy over the next 12 months is estimated to be S.240S2210S3170 After some discussion the marketing director reveals that these are the most likely outcomes (the best guess) and dependent on the forecast of 15% being realised. Under pressure he admits that hwo other market outcomes are possiple: demand remains unchanged. Assame that the probability of each oetcome is as follows 2. RISK ANALYSIS 2.2 RISK ATTITUDES Under these circumstances the contributions are as follows: What decision should the board take? How should the board arrive at its decision