The initial step to implementing value chain analysis is 2 points converting the cost data into information by looking for competitive cost strengths and weaknesses attaching a cost to each discrete activity establishing costs in terms of money dividing a firm's operations into specific activities or business processes The global presence of McDonalds in more than 100 countries has created 3 pois a large number of loyal customers worldwide. Although it offers standardized quality products with value based price, McDonalds has been sued multiple times for serving unhealthy food. Besides, employee turnover runs high at McDonalds despite having a thoroughly trained and experienced staff as the other majority of fast-food chains. However, McDonalds is considered a market leader because of its good corporate social responsibility in addition to its convenient and extended hours that mainly focus on customer's comfort. Thoroughly selected, well trained, and experienced staff represents McDonalds' opportunity core competency distinctive competency competitive advantage