The Innovation Maxtrix is built on which principle?

Select one:

a$.$ As a company moves away from its core capabilities, it moves through a range of innovation

b$.$ If an SBU of a firm is in a market with low overall attractiveness, it must be harvested

c$.$ Products are matched with markets to develop alternative marketing strategies

d$.$ Clear$-$cut sectors define modern businesses' growth better than the fluid growth model