Question: The Insight on Technology case, Big Data and Predictive Marketing , discusses uses by retailers of Big Data in their marketing efforts. How does Big

The Insight on Technology case, Big Data and Predictive Marketing, discusses uses by retailers of Big Data in their marketing efforts.

  1. How does Big Data enable predictive marketing?
  2. Are there any drawbacks to the increasing use of predictive marketing?
  3. Have you experienced predictive marketing in your own shopping? If so, what was the experience like - were suggestions accurate and helpful?

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