The Integrated Case: Auto Concepts Case 1.2: Introduction Case Objective This is the introduction to the integrated case that is used throughout the textbook. It describes how an automobile manufacturer that has built its reputation and profit on large automobiles senses a change in consumer sentiment as a result of environmental (global warming) and practical (high gasoline prices) factors. In addition to innovative new designs, the company may move to alternative fuel models. Whether or not prospective automobile buyers are willing to buy the new models is the issue. (1) Should Nick Thomas use marketing research? Support your answer. Clearly explain why he should or should not use marketing research? Please make sure the answer is relevant to the situation presented in the case. (2-a) What is the MIS? What are the various components of the MIS? Clearly name each component and explain the function it performs. (2-b) Which components of Auto Concepts' MIS will Nick Thomas need? There may be more than one. Clearly name each component and explain why or why not it would be useful in this situation