Question: The internet has immensely changed the way information is shared and it has had a greater impact on business as far as e-marketing is concerned.

The internet has immensely changed the way information is shared and it has had a greater impact on business as far as e-marketing is concerned. The internet has immensely changed the way information is shared and it has had a greater impact on business as far as e-marketing is concerned. Online marketing is becoming more powerful everyday as an increasing number of business is taking advantage of it.

a) Critically examine the E-marketing strategy of Jumia Ghana. (10 marks).

b) Identify and describe four (4) e-business features of the Jumias web portal. (5 Marks).

c) Describe how the company uses data collected on customers (5 Marks).

The subject is E-Business

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Databases Questions!

The subject is Elctronic Business QUESTION ONE Accessing higher education is becoming very convenient due to technology. The convenience of e-commerce and e-business has also revolutionized branding...

QUESTION ONE Accessing higher education is becoming very convenient due to technology. The convenience of e-commerce and e-business has also revolutionized branding efforts of universities. UPSA's...

QUESTION TWO The internet has immensely changed the way information is shared and it has had a greater impact on business as far as e-marketing is concerned. The internet has immensely changed the...

Attached is Accounting assignment along side recommended readings to answer certain questions. Thank you Assignment 1 Problem 1 15 points Reading - W. L. Ferrara, Cost/Management Accounting: The 21st...

Up until the time of the COVID-19 crisis, what has been the basis of Lenovo's competitive advantage? How has it managed to leverage its global operations to increase both market share and efficiency?...

Hi, I'm having an issue with this Simnet project and I was wondering if anyone could help me. There is only one issue: Step 3a, in the instruction pdf that I have attached. When my project is graded...

y-bar = 1.75 + 0.25x a. Compute the three sums of squares, SST, SSR, and SSE, using the defining formulas (page 164). b. Verify the regression identity, SST = SSR + SSE. c. Compute the coefficient of...

3. Create a class named 'Sub1', inside the class, generate a user defined function named 'first' and inside the function, pass the following statement in the print()- 'This is the first function from...

Tax Drill - Legal Concepts Complete the following statements regarding the aggregate and entity concepts. The aggregateentity concept treats partners and partnerships as separate units and gives the...

You are given a database in a MS Access file called Database Query Assignment that contains data collected in a school of business. The school of business hired you as a data analyst to answer...