Question: The is the creative glue that hooks the reader or viewer of an advertisemen trying to connect the brand to the consumer's wants and needs.

The is the creative glue that hooks the reader or viewer of an advertisemen trying to connect the brand to the consumer's wants and needs.
Direct motivation
Advertising appeal
Content driver
Advertising content
 The is the creative glue that hooks the reader or viewer

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!