The issue is that SAC has elaborated a marketing initiative in which a free for-life gym membership
Question:
The issue is that SAC has elaborated a marketing initiative in which a free for-life gym membership will be given to the selected client from a random draw if this does more push ups than Harry. Unknown effect of the next year's future competition and awarded prize ($50 x 12 months = $600 a year) in the financial statements and whether or not it should be recorded at the year end Dec 31, 2019 financial statements. Do the free membership challenge meet the definition of a liability, if so, should it be recognized?
Implication
Is there a liability that should be recorded or not? What will be the implication in the financial statements and debt to equity ratio if the free membership challenge meets the criteria of a liability.
Analysis
ASPE does not have specific measurement standards for non-financial liabilities
It is an offer to customers with evidence of having use a particular service after its purchase
It is a marketing initiative to increase sales
Total obligations at period end are recognized as a liability, estimated cost is expensed in the current period
The matching principle will be violated without properly accounting for the free membership earned by the customer if this wins the challenge (when the event occurs)
Recording a liability can affect the D/E ratio for the Dec 31, 2019 year end
As per ASPE a liability is an obligation that arises from past transactions or events, which may result in a transfer of assets or provision of services.
Liabilities have three essential characteristics:
1.They embody a duty or responsibility to others: Yes, Harry has automatically entered clients into the draw every time they enter the gym with the purpose of earning a future life-free membership
2.The entity has little or no discretion to avoid the duty: Yes, Harry is sure about the draw, this will occur on Feb 5 of the following fiscal year, being the competition on the 25th of that month. The award of the life-time membership has a likelihood of not occurring if Harry wins the competition.
3.The transaction or event that obliges the entity has already occurred: No, the draw and competition has not taken place, this event hasn't occurred in the past.
Alternative(s)
Record a liability (e.g. membership pass) when the event occurs (Harry awards the membership), based on the matching purpose principle. The possibility for a customer to win the competition after the draw is very unlikely considering Harry's physique.
Record liability and match expense to the current period since there is a possibility of Harry having to provide the life-time free membership. Moreover, Harry has the event organized and pleaded that the winner of the competition will be awarded the promised price.
Recommendation
Alternative 1 - There is no need to record a liability at the moment since there is a possibility that the transaction does not occur in the coming year, also there is no record of it occurring previously. In order for the free-lifetime membership to be awarded, the person needs to compete against Harry. Harry's physique is a significant advantage against the person he is competing with which provides a lot of uncertainty whether or not someone will be able to get awarded the price.
In case that the customer does win and receives the prize of $600 a year (12 months x $50), the price can be expensed the following way per year for the free membership.
Feb 25, 2020
Account | Dr | Cr |
Accounts receivable | 600 | |
Membership Pass | 600 |
The Essentials of Statistics A Tool for Social Research
ISBN: 978-1111829568
3rd edition
Authors: Joseph F. Healey