Question: The issue, its relevance to marketers, and its potential impact on the industry. Objectives: Identify and analyze current trends and challenges in digital marketing. Apply

The issue, its relevance to marketers, and its potential impact on the industry.

Objectives: Identify and analyze current trends and challenges in digital marketing. Apply critical thinking and research skills to evaluate the impact of a hot topic. Develop insights and thought leadership relevant to your future role in digital marketing.

Topic: Social Commerce and the Rise of TikTok Shop (e.g., shopping directly on social platforms)

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