Question: THE ISSUES CHOCOCHOCO is an old brand that needs to revitalize, while maintaining its loyal customers and attracting new ones. 1) PERFORM A SWOT :

THE ISSUES CHOCOCHOCO is an old brand that needs to revitalize, while maintaining its loyal customers and attracting new ones. 1) PERFORM A SWOT : Extract the information DIRECTLY from the case, NOT FROM BROWSING around !! Plagiarism will end up in a "o" and you will FAIL the class. /5 WEAKNESSES STRENGTHS 2 > 3 OPPORTUNITIES 2 > 3 THREATS 1 2 3 2 > 3 THE ISSUES CHOCOCHOCO is an old brand that needs to revitalize, while maintaining its loyal customers and attracting new ones. 1) PERFORM A SWOT : Extract the information DIRECTLY from the case, NOT FROM BROWSING around !! Plagiarism will end up in a "o" and you will FAIL the class. /5 WEAKNESSES STRENGTHS 2 > 3 OPPORTUNITIES 2 > 3 THREATS 1 2 3 2 > 3

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