The Johnson Company uses Google Analytics, a free website analytics service offered by Google that provides the Johnson Company with insights into how users find and use the Johnson Company's website. With Google Analytics, Johnson can track return on investment $($ROI$)$ for its online marketing. This example shows all of the following EXCEPT

Select one:

a$.$ customers will make a purchase if they visit a website

b$.$ analyzing website performance leads to information useful to retailers

c$.$ understanding purchase behavior ensures that items are on the shelf

d$.$ understanding customer behavior helps a company plan future digital initiatives

CLEAR MY CHOICE