The key areas of a strategy map might include learning and growth, internal processes, customer service, and financial performance goals. Such a map would likely show

that achieving learning and growth goals will help the organization build internal business processes

that financial goals are the foundation of learning and growth goals and customer service goals

simple linear relationships among goals that are stated in general terms

the relationship of goals, which upper$-$level management can benefit by knowing but contributes little to workers in the organization