Question: The key assumptions of the weighted - additive value function include the following except: a . buyers consider all available information about an offering in

The key assumptions of the weighted-additive value function include the following except: a. buyers consider all available information about an offering in a systematic fashion b. an increase in an offering's performance on a given attribute will result in a proportional increase in value c. consumers possess perfect information regarding the offering and all competitive offerings d. customers have well-articulated valuations of the offerings' performance on different attributes

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