Question: The key difference between multi - channel and omnichannel retailing: Omnichannel retailers concentrate on online and mobile channels only, while multi - channel retailers focus

The key difference between multi-channel and omnichannel retailing:
Omnichannel retailers concentrate on online and mobile channels only, while multi-channel retailers focus on traditional channels such as physical retail, catalog, pop-up kiosks etc.
Multi-channel retailers are cheaper because they focus only on a few channels.
Omnichannel retailers try to offer a more unified and coordinated shopping experience than multi-channel retailers
Multi-channel retailers have more than 3 different channels; omnichannel retailers have fewer than 3 channels
 The key difference between multi-channel and omnichannel retailing: Omnichannel retailers concentrate

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