Question: The key difference between multi - channel and omnichannel retailing: Omnichannel retailers concentrate on online and mobile channels only, while multi - channel retailers focus
The key difference between multichannel and omnichannel retailing:
Omnichannel retailers concentrate on online and mobile channels only, while multichannel retailers focus on traditional channels such as physical retail, catalog, popup kiosks etc.
Multichannel retailers are cheaper because they focus only on a few channels.
Omnichannel retailers try to offer a more unified and coordinated shopping experience than multichannel retailers
Multichannel retailers have more than different channels; omnichannel retailers have fewer than channels
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