The key disadvantage of Web Analytics is:

	A.	Web Analytics do not provide enough data to make decisions on what content to include in a website
	B.	Web Analytics can only play a small role in developing marketing campaigns for businesses.
	C.	Web Analytics reduces privacy for individuals and increases the amount of information available about them.
	D.	Web Analytics slows down the processing for a website and makes users less likely to use it.

1. Which of the following statements is NOT true regarding E-commerce?

   	A.	E-commerce improves market efficiency through disintermediation and providing more information about price elasticity.
   	B.	With regard to E-commerce companies, EBAY is a good example of a merchant company
   	C.	The disadvantages of E-commerce include the potential creation of channel conflict and an increase in per-customer logistics and customer service expenses.
   	D.	B2B refers to sales between companies and B2C refers to sales between companies and the consumer.

2 points

QUESTION 39

1. Systems that support the management and delivery of documents , and are a primary means for manging web pages, are commonly called ___________________________________.

   	A.	Content Management Systems
   	B.	Web Maintenance Applications
   	C.	Business Intelligence Systems
   	D.	Social Media Management Systems