The key objective of a pioneering ad is to a. provide concrete evidence for comparison of a

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The key objective of a pioneering ad is to

a. provide concrete evidence for comparison of a product’s features and benefits.

b. reinforce previous knowledge of a product.

c. inform the target market about a newly introduced product.

d. promote the advantages of one product class over another.

e. show one brand’s strengths relative to those of competitors.

Related Book For answer-question

Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: Jan 15, 2024 12:08 AM

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