Question: The key to a profitable differentiation strategy is A ) to make the nature of the differentiation subjective and hard to quantify and to concentrate
The key to a profitable differentiation strategy is
A to make the nature of the differentiation subjective and hard to quantify and to concentrate on those market segments where buyer repurchase is infrequent.
B differentiating on the basis of product attributes and features that are not available to a bestcost producer.
C
making sure that the differentiating features appeal to sophisticated and prestigious buyers.
D to keep the costs of differentiating below the price premium that the differentiation approach commands and to incorporate differentiating features that boost unit sales.
E preventing rivals from imitating the differentiating features by raising buyer switching
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