The key to leveraging a core competence into a distinctive competence $($or a capability into a competitively superior capability$)$ is doing a better job than rivals of training employees in the process of identifying and adopting best practices $.$ empowering company personnel to be creative and innovative in finding and implementing ways to perform each and every value chain activity consistently well and at an acceptable cost. concentrating more effort and more talent than rivals on deepening and strengthening the competence or capability to achieve the dominance needed for competitive advantage $.$ concentrating more effort and more talent than rivals on capturing strategic fits and resource fits so as to drive the costs of performing value chain activities progressively lower over time. molding the efforts and work products of individuals into a collaborative effort to imitate how best$-$in$-$ industry or best $-$in$-$world companies perform a particular activity.