The key to sustaining a competitive advantage is using information technology to continuously improve and support the core functions of a business. This information must be accurate, complete, relevant, and timely. Companies capture information in a variety of ways and it is imperative as to how they process and protect this information. Many companies now offer some type of rewards loyalty program which enables the company to identify and capture information about you as a consumer.

Provide an overview of a rewards loyalty program you participate in and address the following:

What is the rewards loyalty program you participate in? How do you feel this is beneficial to you and your spending habits?

What information do you think the company collects from you? How does this information benefit the company? Do you feel the information obtained through the rewards loyalty program is protected? What concerns do you have? Companies often share information, discuss if you have ever received an unsolicited product or company offer.

Must BE 250 WORDS