The Leaping Bunny certification from Cruelty-Free Internationals is an internationally-recognized certification for cosmetics, personal care, and household product brands that are not tested on animals. From a branding perspective, elaborate on the impact of this certification on CoverGirl’s brand. Explain with at least TWO (2) examples.

Answer rating: 100% (QA)

Most products undergo cruel animal testing before they hit the market Nowadays many consumers are ed... View the full answer