The learning journal should be your reflection on your personal learning experiences from the readings, videos, activities, assignments, and any opportunity you've had to apply the principles from Lessons 9, 10, and 11 as a consumer or sales professional. You may wish to discuss insights you received from the materials and resources, difficulties you experienced in completing the required deliverables, or personal anecdotes about the intersection of academic theory and real-life practice. To inform your learning journal, consider doing the following 2 things: 1) Review the self-check activities found at the ends of the following pages: Lesson 9: "Compensation and Non-compensation Rewards" and "Guidelines for Motivating and Rewarding Salespeople" Lesson 10: "Benchmarking Utilized by Managers to Improve Performance" Lesson 11: "Purposes of Sales Performance Evaluation