the lecture for Chapter $8,$ Dr$.$ Jarvis detailed three versions of a type of sales promotion targeting the trade $($that is$,$ distribution channels like istributors and retailers$).$ In this type of sales promotion, the manufacturer "pays" the distributor$/$retailer in either cash, a discounted price, of erchandise in reward for the distributor$/$retailer buying a certain amount of product or for advertising the product or promoting it in their sto eneral term for this type of sales promotion?

Multiple Choice

Allowances

$$ Premiums

Loyalty Programs

$$ Rebates

Reward Programs