The Lego Group uses six distinct personas to categorize their customers based on purchase and usage rates.

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"The Lego Group uses six distinct personas to categorize their customers based on purchase and usage rates". Using purchase behaviour and usage rate is behavioural segmentation. Explain to the management of the Lego Group the remaining three (3) segmentation bases and how they can apply those to the organisation.

Posted Date: May 16, 2024 12:17 PM

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The Lego Group uses six distinct personas to categorize their customers based on purchase and usage rates.

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