The logical next step to go from a no international strategy is to consider a global strategy

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Question:

The logical next step to go from a

no international strategy

is to consider a

global strategy

or a

multi

-

domestic strategy

.

True

False

Related Book For answer-question

Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: Feb 07, 2024 01:12 AM

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The logical next step to go from a no international strategy is to consider a global strategy

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Global Marketing management

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