The logistics industry comprises three different operations and is the most demanding industry in Malaysia; right from shipping, transport to mover and packers. Whether it is strategic planning or execution, agents and managers need tracking and constant communication with customers or vendors for a successful transaction. An efficient system of the supply chain includes data management, real-time tracking, and control, which leaves an impact on the customers.

Of all the business industries, which manage huge volumes of information; the product, transportation, and logistics businesses need a completely reliable, centralized data system in order to process successful deliverables at all times. CRM for logistics companies can enhance transportation logistics service business lines in operations, vehicle and infrastructure management

Required:

Discuss two (2) benefits of customer relationship management (CRM) to logistics industry.