Question: The low-cost airlines benefitted significantly from the geo-location framework, DevHub, created. This boost in digital marketing capabilities could pose potential organisational challenges. Using the 7Ss

The low-cost airlines benefitted significantly from the geo-location framework, DevHub, created. This boost in digital marketing capabilities could pose potential organisational challenges. Using the 7Ss framework, demonstrate the application to the low-cost airlines' strategy. Use practical examples for each element.

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