The macro$-$environment encompasses the broad environmental context in which a company$$s industry is situation.

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$2.$ The character and strength of the competitive forces operating in an industry are always the same from one industry to another.

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$3.$ Competitive battles among rival sellers can assume many forms that extend well beyond lively price competition.

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$4.$ The producers of eyeglasses and contact lenses face competition pressures from doctors who do corrective surgery.

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$5.$ The leverage that buyers have in negotiating favorable terms of the sale can range from weak to strong.

TRUE OR FALSE