Question: The macro or the broad environment includes larger societal forces which affect society as a whole. It is made up of six components: demographic, economic,

The macro or the broad environment includes larger societal forces which affect society as a whole. It is made up of six components: demographic, economic, physical, technological, political-legal, and social-cultural environment. As the head of marketing research, extensively analyse the Ghanaian external financial marketing environment to be able to serve and delight your customers

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