Question: The macroenvironment or external environment represents all the elements which are outside the control of the organisation (Wiid, Cant & Makhitha, 2016). As the marketing

The macroenvironment or external environment represents all the elements which are outside the control of the organisation (Wiid, Cant & Makhitha, 2016). As the marketing manager for 1st for Women, explore how 1st for Women Insurance differentiated its services based on the principles of service differentiation (5 marks are allocated for theory per theoretical point discussed and 10 marks for practical application per point discussed). (15)

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