The main aim is to study the factors affecting the consumer adoption of Electric vehicles in India. There is a need for an additional energy source to power the car due to the current depletion of fossil resources and their rising cost. The automotive industry is looking at EVs as a solution for the environment and industry in India. The use of electric vehicles is being actively encouraged by the Indian government to reduce energy use and environmental harm. However, despite governments enacting EV policies, the penetration of EVs in the current market is very low. This report will examine the potential market for electric vehicles in India and analyse consumer attitudes towards them.

Resource list (10 marks) This should include the:

List of sources used to compile the research proposal, correctly referenced using the APA 7 referencing style. (This includes the sources used in the literature study.)

LITERATURE REVIEW:

Marcello Contestable and Dr Gregry, in their paper Electric Vehicles: A Synthesis of the Current Literature with a Focus on Economic and Environmental Viability paper provide a thorough overview of the current state of research on electric vehicles, highlighting both the opportunities and challenges associated with their adoption. The authors provide a balanced analysis of the economic and environmental benefits of

electric vehicles, and their conclusions suggest that electric vehicles are likely to become an increasingly important part of the global transportation system in the years to come. Praveen Kumar, writer of Potential Need for Electric Vehicles, Charging Station Infrastructure & its Challenges for the Indian Market, covers a range of topics related to electric vehicles, including the current state of the EV market in India, the growth potential, and the challenges faced in developing charging infrastructure. The authors also highlight the various policies and initiatives (Tax credits, purchase subsidies, discounted tolls, free parking, and access to restricted traffic lanes are examples of financial consumer incentives.) taken by the Indian government to promote the adoption of electric vehicles, such as subsidies, tax exemptions, and incentives for charging station infrastructure. the widespread adoption of EVs can lead to reduced air pollution, lower carbon emissions, and improved energy security. The authors also highlight the potential economic benefits of the EV industry, such as job creation and increased demand for renewable energy. Falcao Liao, Eric Molin & Bert van Wee said in the paper Consumer preferences for electric vehicles That Environmental pollution, global warming, and dependence on oil may be lessened as a result of EV adoption becoming more widespread. Although governments have implemented aggressive promotion strategies, EV penetration is still quite low. To inform policy-makers and provide guidance for future research, they offered an extensive assessment of studies on consumer preferences for EVs. The researchers investigated the psychological and economic perspectives on consumer desire for electric vehicles. According to most studies, an EV's purchase and running costs, driving range, charging time, the performance of the vehicle, and brand variety on the market all have a substantial impact on how useful the car is.

Market Analysis with Consumer Perspective, Policies and Issues, (Electric Vehicles in India) by Pritam K. Gujarathi & Makarand M. Lokhande, the Scenario of India differs because EV/PHEVs now have a market share of less than 1%. Almost all cars nowadays consider using fossil fuels for propulsion. These contribute to global warming by polluting the atmosphere by releasing greenhouse gases. Domestic petroleum output and consumption are diverging at an increasing rate. India imports over 70% of its annual oil needs. Therefore, there is a pressing need to research the drivers behind cleaner alternatives & sustainability. A Study of Consumer Perception and Purchase Intention of Electric Vehicles by, Pretty Bhalla and Inass Salamah Ali, Concerns about the environment, cost, comfort, reliability, technology, social acceptance, and the availability of infrastructure all influence car choice. These claims have been validated for both electric vehicles and conventional. They believe that these elements directly affect an individual's decision to purchase a vehicle. They discovered that EV producers and the government must make greater investments to increase public acceptance of the car by building more infrastructure and putting a greater emphasis on technology to foster confidence. The investigation shows that the general public is aware of the advantages to the environment. Government agencies and businesses that produce automobiles must invest in their production.