The main concern for Dr. Aditya Khare, founder of Tech Talk, is to identify how social media can be used to engage with Tech Talk’s subscription base: 

• What social media strategy is required?

• What platforms should he focus on?

• How should he invest in building a social media presence? 

• What Key Performance Indicators (KPIs) should he use to implement a social media strategy?

• Should he outsource or manage social media marketing in-house?

Answer rating: 100% (QA)

social media strategy Define the starting point Realizing where you are at when it comes to your social media marketing activities should be the very first thing you do Before you come up with a prope... View the full answer