Question: The main difference between a strategy and a marketing plan is: A. that a plan does not consider the firm's target market. B. that a
The main difference between a "strategy" and a "marketing plan" is: A. that a plan does not consider the firm's target market. B. that a plan includes several strategies. C. that time-related details are included in a plan. D. that resource commitments are made more clear in a strategy. E. There is no difference.
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