The main risk is the appreciation of the U.S. dollar versus other world currencies. This has resulted in the company losing about $5 billion due to exchange rate fluctuations. In fact, for $100 of Apple revenues which may have appeared in September 2014, the same level of sales would be $85 in January 2016.

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CURRENCY FLUCTUATION AND ITS EFFECT ON THE ECONOMY INTRODUCTION Currency appreciation is an increase in the value of the currency Shortterm changes in ... View the full answer