The management at Morningside Logistics & Fulfillment is in crisis mode. Their proprietary order fulfillment software has
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The management at Morningside Logistics & Fulfillment is in crisis mode. Their proprietary order fulfillment software has malfunctioned, and though their information technology IT department assures them that a solution is forthcoming, in the meantime they have a mounting backlog of unfulfilled orders. Adding to the difficulty of the situation is the fact that completion of these orders necessitates access to sensitive company information. Managements best option is to
attempt to solve the problem entirely at the level of top management, with the knowledge that the task is monumental and will involve working around the clock for weeks.
outsource the problem to a competitor, with the understanding that doing so runs the risk of giving their rival an edge over Morningside Logistics.
inform their customers that they have experienced an IT glitch, and offer them a percent discount for the entire quarter to cover any losses they might incur.
recruit the help of talented employees within the organization, even though this will give them access to information that is normally the purview of top management alone.
bring in help from an overseas firm, despite the fact that doing so may involve a learning curve and language barrier, because this is the cheapest solution.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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