The management of a New York area investment firm wants to find out about the investment needs
Question:
The management of a New York area investment firm wants to find out about the investment needs of its existing customers, for which it has an extensively detailed list, as a function of their investment level.Such information will help the company design programs for this target market.What type of sampling procedure would you recommend to the company?
Quota
Simple random sampling
Cluster
Stratified
Financial Assessment Sampling
To understand the needs of its customer base, a car rental agency conducts a survey of its customers during the first week of the summer travel season.What type of data collection method is this?
Secondary
Trend analysis
Causal
Longitudinal data
Nominal
Primary
Symptom analysis
Management A Practical Introduction
ISBN: 978-0078112713
5th edition
Authors: Angelo Kinicki, Brian Williams