Question: The management team of ebay have recently witnessed a decrease in popularity of the platform on the back of larger number of players in the

The management team of ebay have recently witnessed a decrease in popularity of the platform on the back of larger number of players in the online marketplace segment in the US and Europe. In the recent months, the financial indicators of ebay have subsequently deteriorated, with the senior executive team being called upon by the Board of Directors to provide a remedial business plan to turnaround the financial position of the company. REQUIRED: (a) As part of the above endeavour, the positioning of ebay, as per the Porters Five Forces model, needs to be clearly understood. You have been requested to provide the core elements relevant under the Porters model and rank the items Weak,Medium and Strong.

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