Question: The managerial problem is how to go about launch the Montreaux Dark Chocolates. Please give me the ideas/way to build up a marketing strategy: market

The managerial problem is how to go about launch the Montreaux Dark Chocolates.

Please give me the ideas/way to build up a marketing strategy: market definition and STP (segmentation, targeting, positioning) to launch the Montreaux Dark Chocolates.

Link of the Montreaux Chocolates Case: https://drive.google.com/open?id=1Bun1wbXVww7giLbrD3fVme04pDlYq2MY

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