Question: The market environment refers to those elements or variables that may be influenced by the organisation, but which cannot be controlled by the organisation, namely

The market environment refers to those elements or variables that may be influenced by the organisation, but which cannot be controlled by the organisation, namely consumers, suppliers and competitors (Cant and Van Heerden, 2021). With regards to the above information elaborate on consumers, suppliers and competitors as variables in the market environment. (20) 2.2 Examine the role of technological innovation on the market environment. (10)

Examine the role of technological innovation on the market environment. (10)

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